When it comes to advertising on Google, shopping and smart shopping can also refer to the approach you take with your campaigns.
Shopping on Google Ads is the traditional method of creating text ads that link directly to a product or service page on your website. These ads typically include a headline, description, and display URL. They are great for driving traffic to specific products or pages on your website.
Smart shopping, on the other hand, is a more advanced approach that utilizes machine learning to optimize your campaigns for the highest ROI. With smart shopping, you set a total budget and Google Ads automatically optimizes your ads, targeting, and bids to reach the most relevant audience at the lowest cost. This approach can help increase conversions and sales, as well as save time on manual optimization.
Both shopping and smart shopping on Google Ads can be effective ways to reach your target audience and drive conversions. However, smart shopping may be a better option for businesses that want to save time and resources while still achieving optimal results. It’s important to consider your business goals and resources when deciding which approach to take with your Google Ads campaigns.