Earned media refers to any form of exposure or coverage that a business or individual receives as a result of their marketing efforts, without having to pay for it directly. In other words, earned media is a form of advertising that is created through the actions of customers, media outlets, and other stakeholders, rather than through paid advertising.

Examples of earned media include:

– Word-of-mouth referrals: This refers to when customers recommend a product or service to their friends, family, or colleagues. Word-of-mouth referrals are considered a powerful form of earned media, as they are seen as more trustworthy than traditional forms of advertising.

– Social media mentions: Social media has become a powerful tool for businesses to reach their target audience. When customers mention a product or service on social media, it can help to increase exposure and visibility for the business.

– Media coverage: This refers to when a business or individual is featured in a news article, TV segment, or other form of media coverage. This can help to increase exposure and credibility for the business or individual, and can also help to build a positive reputation.

– Influencer marketing: This refers to when businesses partner with influencers to promote their products or services. Influencer marketing can help to increase exposure and reach for the business, and can also help to build trust and credibility with the target audience.

The benefits of earned media are many. First, it is often seen as more credible and trustworthy than traditional forms of advertising, as it is generated through the actions of customers and other stakeholders. Second, earned media can help to increase exposure and visibility for a business or individual, leading to increased brand awareness and recognition. Finally, earned media can also help to build a positive reputation and credibility for the business or individual, which can help to drive more business in the long-term.

Earned media refers to any form of exposure or coverage that is generated through the actions of customers, media outlets, and other stakeholders, rather than through paid advertising. Whether it’s through word-of-mouth referrals, social media mentions, media coverage, or influencer marketing, earned media can help businesses and individuals to increase exposure, build credibility, and improve their reputation.